Wakey Wakey

Side project: mobile-first website for bi-weekly video show that helps you wake up smarter


Subscribers to Wakey Wakey get a morning text message twice a week with a short video about an educational topic. The content was great, but it lacked branding or a user-focused website. I volunteered my help because my friends are fun partners, and they bribed me with fish tacos.


I presented the crew a few branding directions to get an idea of their style, then refined the favorite option with 2 logo ideas.

3 different branding directions

Logo options

Once the logo was selected, I finalized a color palette.

Color palette & logo variations

Over 60% of users visited the current site on mobile devices, so the re-design was heavily mobile-first.

Mobile website