Subscribers to Wakey Wakey get a morning text message twice a week with a short video about an educational topic. The content was great, but it lacked branding or a user-focused website. I volunteered my help because my friends are fun partners, and they bribed me with fish tacos.
I presented the crew a few branding directions to get an idea of their style, then refined the favorite option with 2 logo ideas.
Once the logo was selected, I finalized a color palette.
Over 60% of users visited the current site on mobile devices, so the re-design was heavily mobile-first.